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Butterkist promo

Butterkist £1,000,000 "Kick for Cash" prize promo

PROJECT
SHOWCASE

Client: Butterkist Popcorn (U.K.)

Production: HTML5 Game Animations

Delivered & Published in 2 weeks

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Use the directional buttons to take a shot, then switch the outcome with the saves/goals button.

Butterkist popcorn launched a new campaign called Kick for Cash running up to the 2016 UEFA European Championships or Euro 2016, with an online ‘penalty challenge’ game offering consumers the chance to win a share of £1,000,000.

The on-pack promotion appeared on more than 8.5 million bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted, and Sweet. To enter the competition, consumers simply had to purchase a pack and head over to the Butterkist website to play the exciting football game.

The campaign ran from May 2nd to August 31st 2016 with promotional packs in all the major multiples, convenience stores and wholesalers.

Butterkist is the UK’s leading brand of popcorn with around 40% of the £90m market. It is owned by Tangerine Confectionery.

The animations were created using a custom process with a mixed workflow between Adobe After Effects and Adobe Edge Animate. This allowed for expressive character animations to be integrated into an interactive HTML5 environment , with the end goal of being lightweight on mobile devices. The development team integrated the final artwork into the web platform, using a unique algorithm to determine goals and saves at random.

The promotion was created and and managed by agency Lime Communications. Lime Communications is a leading brand partnership and sales promotion agency in the U.K., offering services including brand and media partnerships, sales promotion and experiential marketing. It is best known for creating promotions linking brands with film, sports and gaming.

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Trusted by some of the successful & well-known brands in Montreal and internationally, I continuously enjoy working alongside amazing people from brilliant organizations in the educational, television and gaming markets.

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